This economy is challenging all of us to think and act in new ways. When economic challenges impinge on budgets, marketing is often seen as an easy item to cut; however, ask yourself this one question: In a marketplace where every single customer is more critical than ever before, why in the world would I want to stop talking to potential customers?
Last week, in a 4-1 vote, the Green Mountain Care Board voted reluctantly to end its hunt for a PR professional just one week after said hunt began. The decision came on the heels of intense criticism from Vermont Governor…
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I am so distraught by the events unfolding on the campus of Penn State University that I sat down to write my first Dixon Schwabl blog post. As a mother, as a professional and as a human being, the unfolding…
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It’s one of the key messages Oprah imparted on viewers during her final show. This statement comes from Dr. Jill Bolte Taylor, a Harvard-trained neuroanatomist who suffered a severe brain hemorrhage in 1996. The stroke left her unable to communicate,…
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Last semester, I taught a course on public relations at a local college. The textbook was chosen by the department chair and overall it was pretty good. There was one chapter about PR “audiences” that I thought was interesting. In…
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