I am so distraught by the events unfolding on the campus of Penn State University that I sat down to write my first Dixon Schwabl blog post. As a mother, as a professional and as a human being, the unfolding…
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A very wise public relations professor of mine once said the best time, money and effort ever spent is to create a crisis plan that never sees the light of day. In other words, a crisis plan that is never…
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When I think about back up plans for NASA, I think of things like rocket boosters, training scenarios, oxygen tanks and plenty of freeze dried ice cream packets. I have never thought about back up PR.
