Aside from the “Holy-Lens-Flare-Batman” factor, I’m kind of feeling this. Actually, I all but ignore the stacked type on the left because I’m in love with the treatment of the initials “DW” forming the shape of the TARDIS.
(For those who are scratching their heads and wondering “Doctor.. what?”; the TARDIS is a time machine in the form of a Police Call Box, used by the title character of the Doctor to gallivant through space and time.)
This is the eleventh incarnation of the Doctor Who logo since the show’s premiere in 1963 and celebrates the eleventh incarnation of the Doctor. Doctor Who is unique in the fact that the title character has remained the same, despite eleven different actors playing him. The show handles the changes in talent by having the Doctor “regenerate” instead of die. And in honor of the release of the newest regeneration of the branding associated with the show, I thought it’s be fun to take a trip back through time ourselves.
The following is going to be a test of endurance for those designers out there who cringe at the idea of a brand constantly changing its look every few years. Or those who suffer when a design reeks of the trends from the era in which it was created. But when the show/brand in question is one of the longest running television shows in the world (the longest running science fiction program, period); I guess it’s hard to argue with success.
Check out the history of Doctor Who logos, the good, the bad and the ugly… after the cut.