Sometimes one of the best things that a company can do is make fun of itself or the advertising standards the industry has followed and show consumers that they really do “get it,” and so should you. This recent Kotex…
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Now that the holidays are over and we have welcomed the New Year, this an ideal time to look back on the amazingly bizarre holiday catalogues the various outdoor living and apparel companies release every year—specifically, the photos of families,…
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I was recently at my local outdoor store looking to upgrade my snowshoes when I got frustrated about my options. I am a female yes, but that does not mean that I want to wear the Powerpuff girls on my feet. Seriously. The color options were pink, lilac and sea foam green. What happen to black, silver or a nice darker green to match my coat?