Should you cut your marketing budget in tough times?

By , Chief Executive Officer

This economy is challenging all of us to think and act in new ways. When economic challenges impinge on budgets, marketing is often seen as an easy item to cut; however, ask yourself this one question: In a marketplace where every single customer is more critical than ever before, why in the world would I want to stop talking to potential customers?

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Strategy is Key!


Did you know Betsy Mitchell is responsible for strategic planning and development for the Super Bowl champion Green Bay Packers? Sure, having quarterback Aaron Rodgers helps – but the Packers are also the champs because they have an overall plan…
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