The Beatles were masters of music…and they were masters of language. I imagine their late night brainstorming sessions to sometimes be like those we have here at Dixon Schwabl…some great ideas, some not so great ideas, some far-fetched and some predictable… But the lyrics that made the final cut had a profound impact on those listening…they tugged heart strings, they motivated social action, they made a difference. The Beatles were magicians of the sung word, and their music taught me many things about writing powerful (and effective) copy. Here are just 3 of those things: