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» Feb 2, 2012

Pertinent Product Placement on “Modern Family”

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Watching television isn’t something I do very often, however I do make time to sit down and relax every Wednesday night to catch new episodes of ABC’s hit show, “Modern Family.” The buzz surrounding the show hit my group of…
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» Nov 8, 2011

Wait ‘n’ Create

By Sara Zeidenberg

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Waiting-time often means wasting time, and if you’re like me, when I feel like I’m wasting time, I get sad. So, why not use this “dead time” to boost your creativity? During lunch today I had some free time to…
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» Oct 25, 2011

WARNING: Photoshop is Bad for Your Health

By Sarah Fairbrother

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…or so the American Medical Association thinks. They believe that “advertisers commonly alter photographs to enhance the appearance of models’ bodies, and such alterations can contribute to unrealistic expectations of appropriate body image–especially among impressionable children and adolescents.” At their…
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» Sep 12, 2011

NFL Fans, Players, Owners and Advertisers Can Now Breathe…Game On!

By Jennifer Lynn

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The relentless meetings and coverage of the NFL lockout on Sports Center finally came to an end last month and we can now all breathe a sigh of relief…really though! NFL fans can plan their Sunday and Monday parties, players…
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» Aug 24, 2011

The Importance of Proofreading

By Melissa Lord

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Everyone makes mistakes. Even professional proofreaders miss things now and then. (Not ours, of course.) But if you’re a major clothing retailer—owned by an even more major clothing retailer—and you’re producing inventory for what is arguably one of the biggest…
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