Copy editors are a finicky bunch. We like our rules, we’re usually pretty literal—and we have some surprisingly strong opinions about the parts of grammar we love and don’t love. (Yes, it’s possible to love a specific part of grammar. Or two.)
I love to look at ads, especially ones that play into strong stereotypical roles like this one, but Tide and Downy’s recent commercial caught my eye for other reasons. The commercial features a father and daughter duo in which dad is in charge of keeping his daughter’s princess dress clean.
The commercial got me thinking, how much have stereotypical family roles actually changed?
As a designer, the advertising world revolves around you, and rightly so. It’s your design that’s seen, read and cherished by the populous—all the other steps in the process take a backseat to the design, to you, with your impeccable taste and indisputable excellence. Account execs ecstatically push deadlines back for you, copywriters cheerfully limit their headlines to fit perfectly in the space you’ve allotted, and clients are completely captivated, gleefully expressing themselves about how much they love every detail of your breathtaking design.
Community is one of Dixon Schwabl’s core values. So each year, we all have the opportunity to spend a day out of the office volunteering. This year, I used my “Make it Happen” day to attend Foodlink’s annual Community Food Conference. I volunteer with Foodlink’s BackPack program, which discreetly sends thousands of kids home with a bag of nutritious, easy-to-prepare food to eat over the weekend.