While shopping in a retail store have you ever…
If you answered yes to any one of these, or can identify a similar experience, then, congratulations, you’ve had an omni-channel experience!
Recently, I’ve been finding more and more of what I call “Random Acts of Marketing.” Two that had me particularly perplexed this past year were “Old Spice Muscle Music” and the artist formally known as Snoop Dogg’s remix of “Drop It Like It’s Hot” to “Pocket Like It’s Hot” for none other than Hot Pockets.
So the holidays are over—hooray! You’ve made it through another season of cooking, decorating and purchasing. One item on many of my coworkers’ lists was a tablet device.
The tablet—whether it be the omnipresent iPad (or iPad mini), the Kindle Fire, the Nook tablet, or one of a dozen Android-based devices—is becoming a household staple in just 3 short years.
On an average day, we spend 4.4 hours in front of our laptops, televisions, smartphones and tablets. Our current context defines which device we use – on a bus you may use your smartphone, but in a coffee shop you’d be more likely to use your tablet. Radio, newspaper and magazines are losing audiences while digital media is gaining market share.
Imagine walking down the street and seeing a flashy, interactive billboard luring you in. Whether it be playing with the latest gadget right then and there, taking your dog for a walk and using your smartphone to distribute a dog treat out of the billboard, or better yet, being able to sculpt your dream abs into modeling compound while on your way to the gym, interactive advertising is all around us!