’Tis the season for joy—and there are plenty of marketers prepared to tell you when, how and why you should be joyful! Indeed, one of the many ways we are reminded the holiday season is in full swing is coffee served in decorative cups telling us to “unwrap the joy” or simply stating “joy” in festive red and green colors.
When we think of Thanksgiving, we all think of turkeys. Yet many people only see a “naked” turkey in the freezer section of the grocery store or hot out of the oven.
On an average day, we spend 4.4 hours in front of our laptops, televisions, smartphones and tablets. Our current context defines which device we use – on a bus you may use your smartphone, but in a coffee shop you’d be more likely to use your tablet. Radio, newspaper and magazines are losing audiences while digital media is gaining market share.
When my paternal grandmother passed away recently, I was struck by how many family recipes she had established over the years. Homemade cheesecake, rice pudding, butter cookies—but my grandmother was perhaps best known for her spectacular Thanksgiving feasts and her…
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With the holiday season approaching, it’s that festive time of year when retail businesses amp up their marketing campaigns and bombard consumers with promotions to attract gift givers to their products. The 2011 shopping season promises to be like no…
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