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April 28, 2016

There’s no way to know if my first idea is my best idea until I march it onstage with 20 other ideas to see which one gets the part. Sometimes it’s 10 other ideas, sometimes 50, but an idea never jumps from that mental stage to the finished page without first facing a lot of competition.
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April 22, 2016

Hate him or love him, Trump’s brand is real. Forty years of telling people he’s successful, showing people he’s successful and living his success has sunk in.
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April 13, 2016

The Best of the Web Awards were held this morning in Rochester. And while there were several deserving winners, we thought there should be one more. So, we gave away an Apple Watch. Click to find out who won!
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April 8, 2016

Copy editor Jen Moritz feels ways about words and grammars and such. Recently, she sent an all-staff email about some of the most common mistakes she sees. It's spring cleaning for your mind.
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April 1, 2016

It should be concerning to the MLB that Bryce Harper, a 23-year-old baseball superstar and one of the faces of their league, has fewer followers than Tyson Chandler, an aging NBA journeyman.
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March 21, 2016

Now, when brands have a story, they have a choice: Do we share it "old school" style with a release to the media first and let them break it? Or do WE tell the story first through our own owned and shared channels?
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March 11, 2016

Break out the sunblock! I’m in Disney this week for the Ragan Social Media Conference for PR, Marketing and Corporate Communications. We’ve got a loaded speaker list from all walks of marketing. This was a great conference last year so I’m thrilled to be back.
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February 25, 2016

The only thing ​North Carolina State University and Keuka College had in common was their team name. That is, until NC State strong-armed Keuka into forfeiting its name under the pretense of protecting that brand ...
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February 10, 2016

We’ve all become so accustomed to a million distractions that our minds are now re-wired to look for distractions. And that’s why billboards are perfect.
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January 20, 2016

When put into perspective, business— like bowling— is simply a game.
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