September 30, 2015

If you’re into fashion like I am, you know things change fast. Just when you find the outfit that goes perfectly with those art deco Louis Vuitton shoes, the trend changes to minimalism. Google’s algorithm is just as fast.
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September 16, 2015

News used to travel fast. Now, it travels at light speed. One tweet can be seen by thousands in seconds. A professional baseball player was brought to tears by information a fan gathered from Twitter. The team and coaching staff were befuddled, with no idea what was happening or how to handle the situation.
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September 9, 2015

Cecil the Lion was an effective catalyst for change because he was one lion, with a name, a face and a story. When trying to capture interest, big numbers are impressive, but they rarely illicit an actionable emotional response.
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September 2, 2015

A recent list was released from The Muse that made me take a pause. In the article, writer Aja Frost identified three words to leave out of your next email. These everyday words can inadvertently make the tone of your writing or request seem rude ...
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August 26, 2015

Before I started designing, I thought I would be a writer. As a writer, I knew when a piece was done because I couldn’t take anything else out; every word had a purpose. What’s the bare minimum that I can include? I learned the answer in my favorite joke ...
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August 19, 2015

It's not the destination that matters. It's not the journey, either. It's not the vehicle, the passengers or the weather. When it comes to road trips, only one thing counts: The playlist.
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August 12, 2015

As a basketball coach, the number five always appealed to me. There's a certain romance to it. With only five players on the court, everyone plays a role. No one can hide from pressure. Most of all, the intricacies of each player's game cannot be ignored. Is he a scorer? Does he rebound? In marketing, there's a similar feeling.
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August 5, 2015

Nowadays, there's no such thing as just one size in Web design. A lot of conversation about the fold tends to be about how we can manage to display all of the things that we think belong on a particular page. In a mobile-friendly world, here are some of the thoughts that are regularly included in that conversation.
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July 22, 2015

When I say that I worked in radio and TV traffic, most people think I provided the traffic reports for the morning rush-hour commuters. What I really did was schedule and control the commercials that played during a station's commercial break ... and it has completely changed the way I listen to radio or watch TV.
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July 1, 2015

I'm a CrossFitter. My colleague does yoga. Agencies can learn a lot from these contrasting fitness regimens.
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