Facebook…How often have you heard that word in the past few days? I bet you cannot even count.
Social media has been seen popping up everywhere lately. First, there are the people that just see Facebook as a fun way to socialize with others. Second, there are others who use it to keep in touch and/or build relationships. Third, there is a whole other category of individuals who are experts in social media and actually have built a career out of it.
Marketers are finding social media more and more powerful when it comes to promoting events. This past weekend it was announced that Justin Timberlake would be involved in using Facebook to promote his upcoming movie, “In Time.” But he is not planning to do this just by a fan page and by having ads pop up on the sidebar. Working with the digital agency Talenthouse, movie buzz will be generated by running a photography contest.
The theme of the pictures that are submitted follow along with the main idea of the movie, which is “every second counts.” Justin Timberlake will pick the picture that he likes best and have it become his profile picture in November. He will also be choosing his top favorites that will be featured at the movie premiere. When contestants make their submission, they will be shown a clip of the film. The promotion goal is to make it to 500,000 views.
Think about that theme, “every second counts.” It’s true, everyone gets hectic and life gets crazy but you need to still make time for the small things. For example, some people think that people waste their day away on Facebook. But really is it wasting their time? Or are they just helping to create buzz?
So, next time you get on Facebook during your lunch break and find yourself spending 30 minutes on there, don’t think of it as wasting your time. Think of it as that you are making every second count and helping to create buzz. And hey, maybe you will even submit a photo to the contest that expresses how you feel when you hear the phrase, “Every Second Counts.”
Julie Busco is a senior at St. John Fisher College majoring in business management with a concentration in marketing and a minor in communication/journalism. Currently, she is a public relations intern at Dixon Schwabl. When she is not at work or interning, she enjoys spending time with her friends and family, planning events for her college campus, and running.