Everyone has their favorite cereal, but Canadians seem to take this a lot more seriously. “Shreddies” cereal, a Canadian favorite, is a 100% whole grain wheat cereal in a square shape, similar to Chex. The brand was considered “boring”, even though research showed that customers loved the taste of the cereal. Shreddies needed a face lift; something to get people excited about Shreddies again. Introducing Diamond Shreddies! Post Foods Canada Corp., the makers of Shreddies cereal, has put a literal twist on Shreddies and  consumers loved them! Many of them even thought they tasted much better than the original Shreddies.

Focus groups showed how consumers felt about the new phenomena surrounding Shreddies. Apparently consumers felt that sure, Shreddies were good, but if they were turned 45 degrees and were now a diamond shape, they were that much better!

Change is good for Shreddies. Hopefully the people at Post aren’t big Huey Lewis fans – because in Canada it’s no longer hip to be a square.

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About Author: Dave O’Neill is a fall 2009 research & strategy intern at Dixon Schwabl. I’m a senior at St. John Fisher College. I’m originally from Binghamton, NY. I play lacrosse and hockey. I’m a big NY Giants and NY Rangers fan. I love hunting and fishing, and I also love being an intern at Dixon Schwabl! (But not as much as I’d love getting a pay check from Dixon Schwabl.) Enjoy the blog!