I thought I’d take a moment to bring to light the commercial that has been stalking me this weekend. (And how I wish that the YouTubers weren’t napping so I could show you the clip.) Now, I know that Bud Light has had a historical knack for commercials taking permanent residence on the line of corny/frat-boy meets actual humor. Some of which I’ve liked – the Swear Jar was good, Map is better (I DO love a good info-graphic), Dude is even borderline brilliant.
I realize I’m not the target audience here. I like my beer like I like my coffee – dark and full of flavor. But really Mr. Bud Light marketing people, does anyone think the Grooler is funny?
At best it makes me want to buy a half-cooler-half-grill combo for my non-existent tailgating adventures. At worst I remember that someone once tried to sell me a 2009 version of the sad little “grill in the shape of a Pepsi can” that my parents had from the 70′s. But no where in the mix, without having to google “Grooler”, do I remember that it’s a bottle of Bud Light I’m actually supposed to want and buy.
Is this on purpose, Mr. Bud Light marketing people? Is it it your attempt at solving a known game-day lexical gap? (Foozie can be substituted for Grooler anywhere in this post, BTW.) Or do you just want to get me to blog about it? If it’s the latter – you win, Bud Light. You win.