I am more interested in buying things if I find out how they are made. Case and point? Coco Pops at Wegmans Pittsford. They really don’t have much taste. In fact, they are pretty much made of air. They are only 16 calories each and go great with peanut butter and hummus. But that compatibility with hummus isn’t why I am “Cuckoo for Coco Pops,” rather it’s the Coco Pops machine at Wegmans Pittsford that makes these “Pops” right in front of your very eyes!
The “Pop” makes the video, right? People at Wegmans Pittsford probably thought I was strange for taking the video in the middle of the store, and they are probably correct, but the Coco Pops machine intrigued me, and thus, led me to spend $2.99 on a pack of them.
The Corning Museum of Glass has live glass demonstrations and hot glass shows that make you want to buy their glass. When I go wine tasting, I am much more apt to buy a bottle of wine because I am finding out how it’s being made. Marc Summers, the guy from “Double Dare,” hosts a show on the Food Network called “Unwrapped.” They did a show on how hummus is made, and next thing you know I am buying hummus to go with my Coco Pops.
It’s a simple concept, but an effective one. Show people how things are made, take them “behind the scenes,” and they become more interested in your product.
So the next time you are at Wegmans Pittsford, check out the Coco Pops machine. I dare you to not go “Cuckoo for Coco Pops” after you see it in action! If you end up buying a pack of them, the hummus isn’t far away, and who knows, maybe you will luck out and both will be on Shopper’s Club that week.