On a recent trip to New York City I jumped in the back of a cab only to find a touch screen television in the back of the drivers seat. Not living in an area where I usually take cabs to get around, I was really intrigued by this idea. To be honest, I was most excited because it gave me something to look at and was a nice distraction from the horrible, jerky ride that was making me feel nervous and sick.
What a great way to keep a rider entertained! Your cab fare, the time, maps, weather, news and even Zagat ratings were instantly available in seconds by touching the screen. However, if you chose not to push anything, you were inundated by one short commercial after another. The touch screens engage the passenger, while capitalizing on a captive audience!
I found myself completely fixed on commercials about mattress deliveries right to my door (even though I have a heavenly bed at home) and how I could get the New York Times for 50% off! The kicker about these backseat televisions is there is no mute or off button, you MUST watch or listen no matter what!
Backseat advertising: genius or infuriating? No matter what you think… you are sure to pay attention to it!