While shopping in a retail store have you ever…
If you answered yes to any one of these, or can identify a similar experience, then, congratulations, you’ve had an omni-channel experience!
As PR professionals, we are often tasked with calling up total strangers to get a story idea. We never know what exactly to expect on the other end of the phone when we pick it up to call that person who we have been told would be a great fit for the pitch. I’ve had some wonderful experiences hearing inspirational stories, such as the two-time cancer survivor who underwent an auto stem cell transplant, and just 10 months later biked in a 75-mile race. However, I’ve also been hung up on when stating who I am and where I was calling from (encouraging, right?).
As a programmer, the complex logistics behind throwing a large-scale event is not exactly in my wheelhouse. With so many moving parts everything has to be perfectly in sync to ensure a successful event. In the event something doesn’t go as planned, coming up with a creative solution can turn a problem into a highlight of the event.
My generation’s so stinking absorbed by social media. But before you roll your eyes and think that this is another generation-bashing, what’s-wrong-with-society, conspiracy blog post, there’s a point. My generation is so stinking absorbed in social media … and it’s a good thing.
I took this photo a couple months ago with my iPhone. I’m no Ansel Adams, but next to the pictures of my kids, it’s one of my favorites. Even the photographers here at the agency agree that taking a picture that captures a bald eagle and the flag is challenging. But if you remain aware of your surroundings and focus on your goal, you can get it.