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We’re Being Followed

By , Account Service

It starts online when you least expect it. You’re looking up a new rug on Amazon.com, searching for that new pair of shoes on Zappos.com or browsing new cars on Toyota’s site and, before you know it, there are ads pointing you back to that product on every other website you visit.

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I Got Engaged at the World Cup

By , Account Service

You can tell my husband to relax. I’m definitely not in Brazil, and I haven’t run off with David Beckham (yet). It wasn’t a person who asked me to get engaged—it was a brand.

Watching sporting events like the World Cup, they often feel a bit like “logo soup.” Everywhere you look, companies have paid big money to get their logo in front of millions of people. But often it’s just that—a logo.

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Why Setting Expectations is Useful in Soccer—and Social Media

By , Public Relations

Soccer’s biggest stage has returned and you’ve got one giddy United States fan here. Do the Americans really stand a chance at defeating the best in the world? Probably not. And that is the expectation that’s been set by the United States Men’s National Team’s (USMNT) gaffer Jurgen Klinsmann. Recently quoted in a New York Times piece, Klinsmann said, “We cannot win this World Cup, because we are not at that level yet.” In other words, our beloved Americans need to keep working.

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