Black & Decker ReadyWrench Video

When Black & Decker came to us for a video featuring its new ReadyWrench,^TM we knew it was a cool product. The catch was that it didn’t exist yet. So we not only created an award-winning video that showed the product and explained its benefits, we also created the product—from CAD drawings and artists’ renderings. The result was a spot where you could almost feel the tool in your hand…even though no one ever had.