Black & Decker Energy Saver Series

We always view our first job with direct mail as cutting through the clutter. So when Black & Decker wanted to gain some media attention for its Energy Saver Series,^TM we responded with a 3-D pig mailer that absolutely stood out from the crowd of press releases and other new product media kits. A fully functional—and Black & Decker branded—piggy bank invited members of the media to learn how these two new Black & Decker tools could help them “make a little change.”