If you're doing marketing without research,
you're not doing it as well as you could be.

Know thy customer. It’s one of our chief commandments. Marketing and advertising are challenging enough. Trying to do it without the right insight about your audience makes it harder still.

But what does it mean to know thy…your customer? It means knowing what they think about your company, products and industry before you even engage them. It means knowing the objections that keep them from doing business with you so we can overcome them. It means knowing what motivates them—whether it's emotion, information, incentives—or all of the above.

Using research, we have the means to find that out, making every communication more effective.

Case Studies

How does a financial institution
 see a 39% increase in new customers in 4 weeks? 

How do you convince business owners to advertise in the yellow pages in a world that is rapidly moving online? 

How can a cell phone provider 
succeed against larger competitors with bigger selections of phones and substantially bigger marketing budgets? 

How do you convince New York State to
 ban outdoor smoking when, for years, they’ve been telling smokers to take it outside? 

Dig deeper
with research

Strategic Research can often be the hidden key to success. As a project begins, research can provide insight into the audience you’re trying to influence. And as it progresses, research can help you reach them more successfully.

With equal emphasis on “strategic” and “research,” Dixon Schwabl provides that hidden key to success as one of our in-house capabilities.

Contact Ron Friedman, Ph.D., Vice President, Research and Strategic Planning, for additional information or to discuss your needs. 585.383.0380 or ron_friedman@dixonschwabl.com

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