360 | 365 Film Festival Marketing

When Rochester’s acclaimed movie fest is on, so is our public relations team. Need proof? In 2011, we conducted an aggressive and strategic PR campaign and received media impressions totaling more than 14 million. And in 2010, our efforts garnered a 25% increase in festival pass sales over the prior year, a 14% increase in general ticket sales, record-breaking attendance, 4 sell-out screenings and maximum capacity for 2 discussion panels.